Understanding New and Wrap

New

You start with a blank account with the template of your choosing applied, then build out your content from scratch.

Once your content is ready, you’ll contact Support to complete the go-live form. This option is ideal if you want to start fresh and ensure all content is current and up to date.

Wrap

Think of this like moving into a house: at a designated date and time, we move all of your existing belongings (pages, images, videos, and other content) into a new account, then apply the new design around it (like repainting the outside of the house a different color). Once everything is moved, you can reorganize and adjust the content to fit your needs (reordering pages, creating new homepage content, etc.).

This cloned account serves as a staging environment where changes can be made before going live on your primary domain.

Your homepage will be replaced with temporary filler content (the original homepage will be archived and available in Site Manager, but not on the live site), and your main navigation will be updated to reflect the new structure. All existing content will still be present.

Because the website clone can only be created once, this option is best if you’re ready to make updates in a relatively short timeframe and can stay in close communication with our team to keep the process moving.

New vs. Wrap — Quick Comparison

Starting Point

• New: Blank account with your chosen template
• Wrap: One-time clone of your existing site with the new design applied

Content

• New: Content is built from scratch (existing content can be copied over manually if needed)
• Wrap: Existing pages, images, videos, and tools are retained

Design Approach

• New: Fully fresh build with complete flexibility
• Wrap: New design applied to your current content

Sitemap & Navigation

• New: Easier to create a new sitemap and navigation from a clean slate
• Wrap: Existing structure carries over, with updates made during clean-up

Content Review

• New: Ideal for reviewing and updating older content (3+ years)
• Wrap: Focuses on cleaning up existing content rather than rebuilding it

Time Investment

• New: More time-intensive due to manual content creation
• Wrap: Typically faster; most customers complete clean-up in about one day

Live Site Impact

• New: No impact on your current site until you choose to go live
• Wrap: Work is done in a staging environment and launched when ready

Best Fit For

• New: Teams looking for a fresh start and a full content overhaul
• Wrap: Teams wanting to preserve content and minimize rebuild effort

Potential Considerations

• New: Requires more time and internal resources
• Wrap: Requires dedicated time for content clean-up, especially on older sites