Accessibility, SEO and Analytics
Accessibility
Every template in our library is tested with the WAVE Web Accessibility Evaluation Tool against WCAG and ADA standards: assistive technology support, semantic code structure, keyboard navigation, and accessible color and typography.
Accessibility is a shared responsibility — we provide the tested foundation, but staying compliant depends on the content your team adds on top of it, particularly alt text and avoiding images with wording baked into them.
Search engine optimization
A beautiful website nobody can find does not enroll students. We provide:
- Automatic XML sitemap — publish a page and it's in the sitemap, which is how Google finds it
- Editable page titles and meta descriptions on every page — the headline and summary Google shows
in search results - Clean, readable URLs — `/admissions/tuition`, not `?page=id&sec=42`
- HTTPS on every site — a confirmed ranking signal, and no browser security warnings
- Real text instead of text inside images, so your headlines are indexable
We also publish best-practice guidance for your content editors on URLs, link text, and image use in our HubHelp.
Google Analytics
Connect Google Analytics 4 or Google Tag Manager by pasting your measurement or container ID into Site Manager.